The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram (Instagram is from Facebook). If you use Facebook or Instagram ads or plan to use them at any point in your online store, it is a must you utilize this tool.
The Facebook pixel is a piece of code that you place on your KitCart store. It collects data that helps you track conversions from \Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your store.
After ensuring your Facebook pixel is tracking properly, it is also important that you may also need to let your customers know that you’re using the Facebook pixel and that their information may be collected through cookies or other methods, and that they can opt out if they do not want their data collected.
How to add Facebook pixel to your online store
Note that your action to set up your Facebook Pixel will be updated only after 5 minutes.